The Super Bowl spot, starring Clint Eastwood, delivered a soaring message of American resilience. Karl Rove and others heard an implicit defense of President Obama's auto bailout. The company denies such an intention. Clint Eastwood has never been known as a man who had trouble making his meaning clear. So for many of those who were watching Sunday, the crusty, no-guff actor's Super Bowl ad ...

Brickyard VFX founder Dave Waller and Hill Holliday's Mike Proulx put their advertising expertise to use for Herald...

PARIS-- - Cegedim Strategic Data , leading provider of integrated healthcare market research and worldwide promotional audits, has released audited marketing figures on pharmaceutical companies' print ...

After a three-way pitch, Host, and partner production company The Glue Society, have been awarded creative duties for Patak’s. The Indian cooking brand, which is owned by AB World Foods Australasia, is Host’s third win since its acquisition by Havas in July last year. The agency has also won Rentokill and Coke Zero. Sharon Doyle, marketing [...]

Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.

In this day and age of social media and social marketing it is all about connecting with your friends, finding that brand that cares (ya okay) and then seeing if they are selling something that you want. Well if the scientists at the University of California, Berkeley, have their way that style of marketing will be [...] Neuromarketing †- the art of reading your mind to sell you more crap you ...

The rules of online advertising are about to change. On Aug. 10, 2011, the Federal Trade Commission’s public comment period closed on its revised guidelines for Internet advertising. Now the difficult process of updating the guidelines begins and anyone who advertises or sells on the Internet should pay close attention to the FTC’s actions and [...]

Two days after social TV made a splash at the Super Bowl, yet another new entry in that field, Flingo, announced that it has secured $7 million in series A funding from August Capital. 

As Internet use moves from the big screen to littler pocket computers, Facebook is struggling with turning its popular, yet buggy, phone aps into money-makers. During its IPO filing last week, Facebook candidly admitted that even though over half of its 845 million members log into the social network via their cell phones, the company doesn't know how to make money off those eyeballs. "We do not ...

The move comes as the social network looks to ramp up its marketing efforts.

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